->Definition
Digital marketing is a term that has been around for quite awhile but
hasn’t been very well defined, encompassing things like banner
advertising, search engine optimization (SEO) and pay per click. Yet,
this is too narrow of a definition. What about email, RSS, voice
broadcast, fax broadcast, blogging, podcasting, video streams, wireless
text messaging, and instant messaging? You get the idea.
To clearly define what digital marketing is let’s talk about what it
is not. For starters, it does not include more traditional forms of
marketing such as radio, TV, billboard and print because they do not
offer instant feedback and report. Sure, some people may respond to a
call to action from an advertisement in one of these mediums but there
is no way to know the exact number of people who saw or heard it. Such
data is collected (and still then just educated guesses) long after the
initial ad impression is made. Yes, convergence has made television at
bit more interactive, with devices such as TiVo able to record viewer
statistics like those for Web sites, but there is still a long way to
go. With digital marketing, however, we’re already there.
->company use digital marketing
Great success
Company great success in using digital marketing usually they do business by using media that is currently in demand by people to promote their products, such as internet media one might advertise on television. In addition, the company also is expected to target mature consumers they would offer. In Indonesia itself has a lot of successful companies by using digital marketing.
Didnt get great success
In addition many companies are already showing success with the use of digital marketing there are still some companies that have achieved success in using digital marketing. Perusaahan may still lack experience and lack of planning in marketing their products or marketing in the digital world is still less attractive than the marketing of other companies.
->Factor
Success :
1) Offer
2) Funnel
3) Budget
4) Testing
5) Optimization
Failure :
excessive speculation, can be seen in Hong Kong, for example. When the property market looks to member! huge profits, many companies are joining talkative. They seem to forget about Newton's theory that everything eventually dropped when the market is too crowded by the seller.
